Abercrombie & Fitch In 1892, the Abercrombie & Fitch Company began under the name of David T. Abercrombie, a small shop and factory in downtown New York City. David Abercrombie was dedicated to selling only the highest quality camping, hunting and fishing gear. His love for the outdoors inspired him to embark on the Abercrombie Company. Ezra Fitch was a successful lawyer in New York but was getting tired of his job and was ready to switch careers. …showed first 75 words of 897 total…

…showed last 75 words of 897 total…important factor because if it starts to take a turn for the worst, people probably won’t spend the high prices for clothing and will defect to a value retailer like Wal-Mart. The future of Abercrombie & Fitch will depend on the future of the costumer and the style of clothing the costumer is interested in and, of course, the price the costumer is willing to pay to be “the coolest kids wearing the coolest clothing.”