Benihana

Title: Benihana
Category: Literature / English | Words: 898 | Pages: 3.8 (approximately 235 words/page)

Benihana

Benihana Case Benihana is a steakhouse that was first opened in 1964 in midtown Manhattan. The owner, Hiroaki (Rocky) Aoki, president of Benihana of Tokyo, wanted to make his restaurant different then the typical. Benihana is now known not only for their quality of food but for their creativeness of their service. Customers are seated around their own “personal” kitchen and the chef cooks their food right in front of them. Because of the way Benihana …showed first 75 words of 898 total…

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…showed last 75 words of 898 total…as good as it is now. If someone can make something at home that is just as good as the restaurant, then why should one go to the restaurant? I think that if Benihana sticks with their plan and keeps up their reputation, it will be very hard for competitors to take over their market percentage. They started a creative business that attracted customers so maintaining with the same set-up will help increase their growth.

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