Direct response advertising

Title: Direct response advertising
Category: Literature / English | Words: 3104 | Pages: 13.2 (approximately 235 words/page)

Direct response advertising

1.0 Introduction: ˇ§The Internet will become the primary direct response mediumˇ¨ Internet is such a cost effective means of communicating with customers. In the recent years, many advertisers have seen opportunities to advertise on the Internet. But there are still arguments from both sides that whether or not it will become the primary direct response medium in the future. 2.0 Direct response advertising: Direct response advertising seeks to achieve an action-oriented objective such as requesting a free …showed first 75 words of 3104 total…

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…showed last 75 words of 3104 total…techweb.com/. [1999, Sep 27]. Sweat, J. & Whiting, R. Instant Marketing -- New Products Let Businesses Deliver Ads And Offers To Customers Fast And Inexpensively/Information Week. [Online]. Available: http://www.techweb.com/se/directlink. cgi?IWK19990802S0013. [1999, Aug 02]. Thirkell, P. (1999, September). Building Accountability. Marketing. P59. Wells, W., Burnett, J. & Moriarty, S. (2000). Advertising Principles and Practice (5th ed). New Jersey: Printice-Hall. Williamson, A.D. Outlookˇ¦97:Will Web ads go mainstream?/Advertising Age. [Online]. Available: http://adage.com/. [1996, Oct].

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