ESPRIT

Title: ESPRIT
Category: Business & Economy / Marketing and Advertising | Words: 1776 | Pages: 7.6 (approximately 235 words/page)

ESPRIT

ackground ESPRIT is found in 1964 by San Francisco designer Susie Russell. Four years later, Michael Ying who became the founder of the predecessor of Esprit Far East Group, which acted as a principal sourcing agent for the U.S. business. In those early days, the head office of ESPRIT was in the Tompkins' San Francisco apartment, and the back of their station wagon served as a showroom. Nevertheless the business grew fast. By the early 70…showed first 75 words of 1776 total…

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…showed last 75 words of 1776 total…under the same brand name. Such as women's, men's and children's apparel, and timewear, footwear, eyewear, jewel, fragrance and so on. Also, ESPRIT Group owns the "RED EARTH" brand name and distributes its cosmetics, skin and body care products. And they also try to satisfaction different customer wants and needs in the different region. For example, they only offer timewear in the Turkey, and multiple product lines in the Europe, Asia, and North Americans' areas.

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