English GCSE Media Coursework 1. How does advertising reinforce gender stereotypes? Today in the late 1990’s we can not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products. Men being portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the …showed first 75 words of 762 total…

…showed last 75 words of 762 total…which is not a true reflection of society. Both of these adverts only have one person in and this means that representing the whole of society could be difficult. I believe that advertisements do there best at reflecting society, but that is still nowhere near what society really is like. There never will be an advertisement that reflects the whole of society and they have a long way to go before they even get close.