Ethics In the late sixty's, pushed by competition, the Ford Motor Company made a decision to design a new subcompact car, the Pinto. Their main goal was to build a car that would be below 2,000 pounds and sell for less than 2,000 dollars. They shortened the time for preproduction testing and development from forty-three months to a little over two years that revealed the gas tank had been put in an unsafe position close to the …showed first 75 words of 716 total…

…showed last 75 words of 716 total…morally responsible for introducing the potentially unsafe car to a market, and eventually for human’s “burnt deaths.” They did not behave as individuals at a high level of moral development; they did not follow the ethical and moral rules that were accepted by the society. It was the company’s direct responsibility to inform the customers of a problem. It would have prevented many deaths and would have saved the Ford Company’s reputation.