Web Site Proposal November 13, 1998 Executive Summary(rudimentary) I propose to develop a web site for anyone in the sunglass, contact lens, colored contact lens or laser vision correction market. The most important features included in this site must be: savings, convenience and top quality products. It is necessary to tie all aspects of the site together smoothly. By this I mean the shopper must have the ability to purchase at any point In the site, …showed first 75 words of 340 total…

…showed last 75 words of 340 total…in their area. I understand this might take away from the promotion of INSIGHT, but remember, anything free – keeps em’ coming back!! This will more marketing tool to draw people in, rather than a service. Also, some production company or another could be contracted out to develop videos which we could sell to candidates, doctors, surgeons, etc… Dr. Sopher could develop a video directed to practicing optometrists interested in sales techniques in the EXAMINATION room.