Article Summary The article “Flanking in a Price War” discusses a pricing experiment that was conducted in the Quebec grocery industry. The experiment was initiated by a grocery chain in Quebec that was concerned about a possible price war between the major players in the market. Given in the article is a background of the Quebec grocery industry and its typical pricing strategies and marketing theory. It also discusses the different ways to look at …showed first 75 words of 1584 total…

…showed last 75 words of 1584 total…effective marketing tool as long as the correct types of products are lowered in price. Reacting to a price war does not have to be an expensive thing to do. IGA can lower prices on stock up goods and not lose their overall margin or market share. Also, after the price war, they can increase their prices again and even raise the prices on the non-stock up goods higher than normal and still be competitive.