“Before satellites, fiber optic cabling, and digital compression, television was a local outlet sometimes attached to a national programming network. No more. Television – like all major forms of electronic communication has gone global.” (Verna: 1993: p.2) In November 1999, Arthur C. Clarke told the world television forum, that essentially global television had been the driving force in the creation of the global family and the unification of the world (1999). With the communications and technological environment undergoing rapid …showed first 75 words of 1862 total…

…showed last 75 words of 1862 total…global television has essentially been a result of a societal demand for information, the increased power of commercialism and the need to stay competitive in a global market. To isolate technology as the prime motive for globalisation is impossible, for technological innovations must, in effect, be integrated into an already existing cultural, economic and political tradition. Ultimately Scientific knowledge and technological know-how are only put into use to the degree in which they are profitable.