Executive Summary The existing HP product distribution comprises of 3 major and 4 minor channels, plus an online refurbished-product unit. Even though these channels cover a wide range of consumers in the U.S., HP has not fulfilled customers' needs efficiently and conveniently via the internet. The internet channel today is one of the most important commercial channels in the US as there are 46 million Internet users in 1997, and this number is expected to grow to 150 million …showed first 75 words of 1796 total…

…showed last 75 words of 1796 total…website may adversely affect sales volumes of their existing retailers. However, there are actions that may be implemented in order to keep HP-retailer relationships as positive as possible. These are detailed below: *         Discount to retailers purchasing price. *         Promise not to offer promotional or bundle packages through website. *         Offer more attractive displays at Points of Purchase to stimulate consumers to buy HP products in stores. *         Implement variable commission-based programs according to varying seasonal demand. Exhibit 1 Exhibit 2 ?