Has the De Beer diamond lost its sparkle

Title: Has the De Beer diamond lost its sparkle
Category: Literature / English | Words: 1194 | Pages: 5.1 (approximately 235 words/page)

Has the De Beer diamond lost its sparkle

"And while the law [of competition] may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department." -Andrew Carnegie Since the 1930’s when Sir Ernest Oppenheimer established the Central Selling Organisation, De Beers Consolidated Mines have controlled the selling and marketing of approximately 80% of the world’s rough diamond production (Capon, 1998). However, in 1996, Australian company, Argyle, stunned the world by announcing that …showed first 75 words of 1194 total…

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…showed last 75 words of 1194 total…http://www.hoovers.com/capsules/46508.html [1999, May18]. McTaggart, D., Findlay, C. and Parkin, M. 1999, Microeconomics, 3rd edn, Addison Wesley Longman Australia Pty Ltd, Melbourne. Newland, F. 1998, ‘On the rocks’, Marketing Week, [Electronic] vol 21, no. 20, p. 34-37, Available: ABI Inform, Business [1999, May 19]. Ryan, B. 1997, ‘You win some, you lose some’, [Online], Available: http://www.fm.co.za/97/0815/invest/jot.htm [1999, May18]. Treadgold, T. 1999, ‘Mines and marketing: Cheeky Argyle dazzles De Beers’, Business Review Weekly, vol 21, no. 10, p. 75-76

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