Marketing

Title: Marketing
Category: Literature / English | Words: 355 | Pages: 1.5 (approximately 235 words/page)

Marketing

FOREWORD The first time I visited an IKEA-store was in Elisabeth, New Yersey, The U.S. The year was 1995 and I still rember the joy and excitement when I entered the building. It was huge and it was typical Swedish. Being far away from Sweden obviously make you kind of patriotic and when I saw the IKEA logo with its blue and yellow colors it almost felt like I was home in Sweden again. I …showed first 75 words of 355 total…

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…showed last 75 words of 355 total…different perspective - through a business perspective. Very well, here is the result of my research and I hope you will enjoy your reading. I would not have been able to write this research-paper without help from IKEA. I particulary thank Britt-Inger Andersson, environmental manager in IKEA of Sweden AB, and Anders Lennartsson, staff environment of IKEA international A/S for giving me useful/rich information and moreover for their friendly and encouraging way. Veronica Thundahl

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