Marketing Analisis

Title: Marketing Analisis
Category: Literature / English | Words: 1487 | Pages: 6.3 (approximately 235 words/page)

Marketing Analisis

MARKET ANALYSIS A. Target market Who our real customers are? The ice-cream industry has changed dramatically the last two decades. The target market used to be children between 5-17 years old. Nowadays such limitation doesn’t exist. The “Scandal” products are mostly consumed by people between 15-35 years old. But this doesn’t mean that the products are not consumed by younger or older people. Females show a preference to the “full chocolate” flavor while men don’…showed first 75 words of 1487 total…

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…showed last 75 words of 1487 total…negative for the production of the ice-cream as because EBGA turns to become merely dependant to the imports it makes. DISTRIBUTION The distribution of the product is not so well famous and that is because of the means that are used. The use of tracks and ships in order to carry and distribute the product inside and outside of Greece makes this operation slow, expensive and some times risky in cases of loss of cargo.

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