Marketing research and strategy
Marketing 421
Title: Marketing research and strategy
Marketing 421
Category: Business & Economy / Marketing and Advertising | Words: 813 | Pages: 3.5 (approximately 235 words/page)
Marketing research and strategy
Marketing 421
Marketing Research and Strategy
When marketing a good or service marketing research and marketing strategy must coincide with one another. Marketing research is defined as "research that gathers and analyzes information about the moving of goods or services from producer to consumer" (www.thefreedictionary.com). Marketing strategy is defined as "The articulated plan for the best use of an organizations resources and tactics to meet its marketing objective" (www.fluidcommunications.biz/marketing/marketing_definitions.htm). …
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References
McCall, K. (March, 2000). 10 Tips for marketing Success. Retrieved on October 21, 2004 from the World Wide Web at www.http://pf.inc.com/articles/2003/03/17917.html. Inc. com, New York, NY 10017.
www.fluidcommunications.biz/marketing/marketing_definitions.htm &copy;2001-2004 Fluid Communications LLC,71-241-2400. All rights reserved. Last updated August 2004.
http://www.thefreedictionary.com/marketing%20research by farlex Copyright &copy; 2004 Farlex, Inc.
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