Perception in advertising

Title: Perception in advertising
Category: Science & Technology | Words: 2339 | Pages: 10.0 (approximately 235 words/page)

Perception in advertising

The Effects of Color in Advertising Perception Summer 2000  After working in the sales market for three years you begin to recognize certain things about your customers. You realize that your mood can affect their buying habits and how the attitudes can affect how you approach a prospective sale. If a person comes in showing that they have no idea about your market, you have to take the time to basically introduce them to your product. …showed first 75 words of 2339 total…

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…showed last 75 words of 2339 total…fall 10-16. Levy, B. (1984) “Research into the Psychological Meaning of Color” American Journal of Art Therapy23, 58-62 Meyers-Levy, J. and Peracchio, L. (1995) “Understanding the effects of color: how the correspondence between available resources affects attitudes,” Journal of Consumer Research 22(September) 121-139. Pettersson, R. (1982) “International Review: Cultural Differences in the Perception of Image and Color in Pictures” Journal of Theory, Research, and Development 30,43-53. Sandage, C.H., Fryburger, V., Rotzoll, K.(1979) Advertising Theory and Practice, 10th edition. Irwin Inc. IL.

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