Persuasion in Response to Emotional and Rational Appeals

Title: Persuasion in Response to Emotional and Rational Appeals
Category: Social Sciences / Psychology | Words: 738 | Pages: 3.1 (approximately 235 words/page)

Persuasion in Response to Emotional and Rational Appeals

Draft 1 Running head: ROUGH DRAFT University Draft 2 Abstract In many studies, data has been led to suggest that rational messages may encourage the generation of content based cognitive responses and lead to attitudes heavily influenced by these cognitions. Studies have also led to suggest that people in negative moods are affected by the quality of persuasive messages. Using manipulations techniques, bad mood may result in a different interpretation of anything from a verbal argument to …showed first 75 words of 738 total…

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…showed last 75 words of 738 total…about 5$ at the beginning of the experiment) for their participation in the experiment. Subjects were run in groups of 3 to 6 and were randomly assigned to the conditions of a 2(positive or negative mood) x 2(strong or weak arguments) x 2(mood induced at encoding of judgments) factorial design.         Students were informed of the intent of various tasks they would be performing. Tasks included mood induction, the presentation of the persuasive message, and the neutral filler task.

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