EXECUTIVE SUMMARY Amazon.com has experienced exceptional growth since the company’s inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year’s sales. The stellar grow of the company’s sales can be attributed to a very strong product situation. Amazon.com’s initial target market, online book consumers, proved to be very lucrative. In addition, the expansion into …showed first 75 words of 10329 total…

…showed last 75 words of 10329 total…October 18, 1999. http://cyberatlas.internet.com/big_picture/demographics/article/0,1323,6061_220831,00.html February 10, 2000 Cyberatlas. "Top E-Tailers of January 2000" February 15, 2000. http://cyberatlas.int! ernet.com/markets/retailing/article/0,1323,6061_304791,00.html February 21, 2000 Jim Milliot and Steven Zeitchik. "Sales, Losses Soar at Amazon.com in 1999." 2/7/00. http://www.publishersweekly.com/articles/20000207_84431.asp "Amazon.com Suffers Record Losses, But Posts Record Revenues." 2/2/00. http://surf.bookwire.com/news/business/2000/02/02/9----/0443-4029-Earns-Amazon.Bjt...html Michael H. Martin, "The next big thing: A Bookstore?" Fort