Samsung - SWOT analysis

Title: Samsung - SWOT analysis
Category: Business & Economy / Management | Words: 898 | Pages: 3.8 (approximately 235 words/page)

Samsung - SWOT analysis

Samsung- SWOT Analysis A financially crippled giant 6 yrs ago, associated with cheap me to tv's and microwaves. From 1997 debt has shrink from .8bn to .4bn (source Tech Biz research). Overall cut 24000 employees and sold bn non core biz. Thrives in low margin consumer electronics Favors hardware over software Makes everything itself High definition phones Feature jammed gadgets Global Market Share (Data - Gartner June 03)- Cell phones Nokia 36% Motorola 15% Samsung 10% Siemens 8% Global sales 10.4bn operating profit 2.5bn. …showed first 75 words of 898 total…

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…showed last 75 words of 898 total…structure no outsourcing! family Opportunities·To unseat Sony as a digital home solution provider·Growth markets CDMA China India·Building smart marketing·Image uplift Europe and Latin America·PEST changes·Packaging·Target age for products (teens)Threats·Corporate governance- Korean corporate scandal reputation·Japanese quality reputation·Software changes, trends and user friendliness·Cheaper production by rivals·Mimicing stratergy Lg and others·Asian Economic downturn·Potential of being bought out.·Impact of SARS and its revival

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