INDUSTRY ANALYSIS A Basic Description of the Airline Industry Industry - The nature of the service The Airline Industry is a service industry but due to all the equipment and facilities involved in transportation, it is easy to lose sight of that fact. Airlines perform a service for their customers-transporting them and their belongings (or their products, in the case of cargo customers) from one given point to another for an agreed price. The objective …showed first 75 words of 5478 total…

…showed last 75 words of 5478 total…Industry: Issues and Opportunities http://books.nap.edu/html/airline_dereg/pdf/TRBExec.pdf (1) Kelly Kathy, “Southwest Airlines: Flying High with ‘Uncle Herb’,” Business Week (July 1989): 53. (2) Charles A. Jaffe, “Moving Fast By Standing Still,” Nation’s Business (October 1991): 58 (3) Wendy Zellner, “Striking Gold in the California Skies,” Business Week (March 30,1992): 48. (4) Scott McCartney, “Scrappy Southwest Reaches Coast in One Stop,” The Wall Street Journal (April 22, 1997): B1, B2. (5) Miller Alex, Strategic Management/Alex Miller/3rd ed., (1998): C169-C190