Strategic Marketing Plan
Title: Strategic Marketing Plan
Category: Business & Economy / Marketing and Advertising | Words: 2335 | Pages: 9.9 (approximately 235 words/page)
Strategic Marketing Plan
PAGE
1.0 INTRODUCTION.................................................................................... 1
2.0 THE DEFINITION OF STRATEGIC MARKETING PLAN & ITS IMPORTANCE. 1
3.0 THE PROCESS OF MARKETING STRATEGIC MARKETING PLAN............... 1
3.1 Setting goal.................................................................................... 2
3.2 Business environment analysis............................................................ 2
3.3 Setting marketing objective & strategy.................................................. 2
3.4 Organization and implementation....................................................... 4
4.0 CONCLUSION....................................................................................... 5
BIBLIOGRAPHY........................................................................................... 6
Judy 01
Strategic Marketing Plan
1. Introduction
Because of the globalization of the marketplace, marketing is more and more important. It becomes a key which help companies or organizations open different markets in different countries or maintain their products as a leader. Before that, …
showed first 75 words of 2335 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…
showed last 75 words of 2335 total…marketingpower.com/live/content.php?Category_ID=373&Session_ID=47f0c65f04feec076c572a9db8ab3e9c&Item_ID=1029&Src=, 1st September 2002.
Jobber, David. (2001), Principles & Practice of Marketing, 3rd ed. London: McGraw-Hill.
McDonald, Malcolm. (2002), Marketing Plans: How to Prepare Them. How to Use Them, 5th ed. Oxford: Butterworth-Heinemann.
Merle. (2000), "Winning the Game: Your Strategic Marketing Plan", 27th October, Online: Addme, Available http://www.addme.com/issue175.htm, 14th August 2002
Need a custom written paper?
