1.0 Through this report I am aiming to examine the software industry on an international scale. It is an in depth analysis of an industry strongly dominated and influenced by a powerful monopoly, examining the following; a) The market structure, its history, potential competition and its trends. b) The industry’s conduct in terms of advertising, pricing policies, branding, merger activity, with particular focus on the main player. c) The industry’s performance in terms of …showed first 75 words of 2695 total…

…showed last 75 words of 2695 total…American Business, 1996 II. The Independent on Sunday 22.11.98 Snipes and Sniggers at the House that Bill built David Usbourne III. Computer Business Review CBR Software top 50 October 1998 IV. Investors Chronicle 21.02.98 Investment Software Survey. Peter Temple V. http://dailynews.yahoo.com/headlines/ap Gates Acknowledges ‘Java’ Threat Ted Bridis VI. http://biz.yahoo.com/rf/981202/blb.html Microsoft, Industry get tough on Software Piracy Tony Munroe VII. Extel Database Financial and Company analysis 1998 VIII. Mintel reports Aug 98