Undercover Marketing The concept is quite an interesting topic in some circles in these competitive times. Is it right or is it wrong. Is this becoming an ethical issue in this day and time that might need to eventually mandated by law? I have just finished the article by Brian Steinberg on this issue. He states some interesting points of view from both sides of the spectrum. The basic underlying issue of this article is …showed first 75 words of 502 total…

…showed last 75 words of 502 total…opinion on this issue. As I stated before, I am all for undercover marketing. My one area of concern is that it could possibly get out of hand. The government needs to sit down and lay out laws for companies to abide to. For the sake of the consumer so companies don’t get out of hand and give impressions that may be false. To me, undercover marketing is just marketing firms becoming more creative.