Analysis of a business case well written, above average SITUATION ANALYSIS         George Farin is the sole proprietor of the Valley Drug Mart that he has built in his hometown of Middleton, Nova Scotia, over a period of fifteen years. The business has thrived and grown through the acquisition of the towns' only competition and the relocation to a 7000 square foot building.         After fifteen years in business, Mr. Farin has learned that a major pharmacy Lawton's …showed first 75 words of 1317 total…

…showed last 75 words of 1317 total…system.         -Begin research into opening a branch post office.         Long Term         -If economically feasible implement computerized health watch system.         -Hire on more staff to operate the post office and store if necessary.         -Implement the van program.         -Implement promotional exchange with a local non-competitive retailer.         -Offer extended hours.         -Begin mailing with names from contest draws. Implementation of the above will increase Valley Drug Mart's market share, therefore allowing Mr. Farin to successfully compete with Lawton's Drugs.