report on Viral Marketing
Title: report on Viral Marketing
Category: Business & Economy / Marketing and Advertising | Words: 7377 | Pages: 31.4 (approximately 235 words/page)
report on Viral Marketing
0.1) Executive Summary -------------- 3-4
0.2) Introduction ------------------------------------------------------------------------ 4-5
0.3) The definitions of viral marketing------------------------------------------- 7-8
3.1) The growing trend of viral marketing------------------------------------ 9-10
3.2) How does it work?------------------------------------------------------------- 10
3.3) How can marketers run a campaign with it and use it? -----------11
3.3.1) Add "Send to a Friend" links on your website------------------------11
3.3.2) Write articles------------------------------------------------------------------11
3.3.3) Start an affiliate program---------------------------------------------------11
3.3.4) Launch a press release-----------------------------------------------------11
3.3.5) Create printer friendly pages----------------------------------------------11
3.3.6) Post messages----------------------------------------------------------------11
3.3.7) Promotional Material---------------------------------------------------------11
3.3.8) Email signatures--------------------------------------------------------------11
3.3.9) Launch a Newsletter---------------------------------------------------------11
3.3.10) Refined Client/Customer Service---------------------------------------12
3.3.11) Banner Exchange-----------------------------------------------------------12
3.4) The elements of a viral marketing strategy--------------------------------12
3.5.1) Gives …
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showed last 75 words of 7377 total…Demystifying Viral Marketing by Dr. Ralph F. Wilson, e-Business Consultant
Available at http://wilsoninternet.com/ebooks/
Last updated August 8, 2000
(<www.gobidnow.us/Freebie/ViralMkt_RWilson.pdf>)
Adam Jackson October 3, 2000 from The Viral Component in Online Creative
<www.clickz.com/ad/online_ad/article.php/830021> viewed on 11 Oct 2003.
"Forthcoming 2000 Digital Marketing" by Jerry Wind and Vijay Mahajan, editors
(<http://cci.bus.utexas.edu/research/white/dig-mkt.htm>) viewed on 11Oct 2003.
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