1.0 Advertising Agency 1.1 Functions Advertising agency is a business that assists advertisers in all stages of the advertising process – from account management and planning to message creation, media planning, and research (Bergh & Katz, 1999, p.29). In another words, advertising agencies are service companies that specialise in planning and execution of advertising programmes for their clients (Belch & Belch, 1990, p.61-63). An advertising agency acts on the basis of an assignment placed by the client in which the client …showed first 75 words of 2687 total…

…showed last 75 words of 2687 total…agency’s successful creativity and strategy that has helped Mazda to reposition its brand image and personality in the consumers’ minds. Without the agency’s expertise and knowledge, Richard Beattie’s (president of Mazda) repositioning strategy would be difficult to implement by its own. This is why many companies are using the services of advertising agencies such as its specialised skills, knowledge and creative minds to help create and implement their marketing strategy into life