Ericsson’s mobile location solution We live in a changing world. Landscapes and skylines shift as cities expand and new buildings are erected. People are also changing: over time we tend to dress differently, modify our habits, find new interests, and refine our views on music, politics, and so on. On the face of it, everything is in a state of change. Moreover, the pace at which change occurs seems to be picking up. Under …showed first 75 words of 861 total…

…showed last 75 words of 861 total…new and attractive services. Operators who do so can compete from a more favorable strategic position. • Reduced costs—operators who introduce positioning systems can optimize their networks to trace unsuccessful calls. With this information, they can adapt their networks (without waste or overdimensioning) to match calling patterns. • Increased revenues—the potential of commercial services that use positioning information is truly infinite. What is more, professional and private subscribers are willing to pay for these services.