The Game of Sports Marketing The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports …showed first 75 words of 1009 total…

…showed last 75 words of 1009 total…cards. While working for John Seketa for a year and a half, I have learned what it takes to market an event of Clemson’s caliber. It takes hard work and long hours. Without John Seketa, Clemson would be a less profitable athletic heritage. As you can see, sports marketing involves more than just making sure people attend the events; it involves a strategic plan to assure the success of the whole event. ------------------------------------------------------------------------ **Bibliography**