The case study that I read about was dealing with a wallpaper printing equipment manufacturer. The name of this company was called Canwall and its located in Canada. Two guys from this company were sent over to a town north of Shanghai in the province of Jiangsu, China. The two guys that went over there were, Charlie Burton, who was the president of Canwall and Phil Raines, who was the marketing director. They were going …showed first 75 words of 683 total…

…showed last 75 words of 683 total…they say and know the words so they don't let what happened in this case happen again. If you don't know the right words that they say this could change the whole meaning in what the say or mean. I think there can only be one solution to this problem and that is to have interpreters that know everything that's being said. I think they would of sold there product if the communication was better.