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…showed last 75 words of 873 total…it relies heavily on the pathos of its audience, teenagers who are all wrapped up in feelings and emotions, and its placement in the correct type of magazine, it deems very effective. Perhaps, if Cruzan Rum had lost the high standards and serious approach to selling its product and focused more on what interests its audience, as well as correct placement so as to reach the targeted audience, it would have been much more effective.