What is the most important issue and why? Amazon.com has a leading edge in the e-commerce world. It has a strong customer base, name recognition, quality assurance, and immense inventory. However, as with many online retailers, there are certain aspects of conducting business over the web that creates difficulties and the need of important strategic business planning. The ease of use over the Internet has been an important facet Amazon has focused on; more …showed first 75 words of 408 total…

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