Research Provider you can trust
TODAY and TOMORROW!
Service Features
  • 275 words per page
  • Font: 12 point Courier New
  • Double line spacing
  • Free unlimited paper revisions
  • Free bibliography
  • Any citation style
  • No delivery charges
  • SMS alert on paper done
  • No plagiarism
  • Direct paper download
  • Original and creative work
  • Researched any subject
  • 24/7 customer support

An analysis of a direct marketing campaign for a university.

Title: An analysis of a direct marketing campaign for a university.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1652 | Pages: 6 (approximately 235 words/page)
An analysis of a direct marketing campaign for a university.
Introduction To successfully judge the worth of this campaign it will be important to provide some parameters to work against. Direct Marketing has a number of characteristics: (1) acquiring and retaining customers without the use of an intermediary (2) the distribution of products, information and promotional benefits to target consumers through interactive communication in a way which allows response to be measured (Jobber, 2001) In this critique I will be utilising the Direct Marketing Planning Process outlines by …showed first 75 words of 1652 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 1652 total…Copp, V.F. ((1997) Reinventing Direct Marketing, Journal of Direct Marketing, Vol. 11 Number 4 Evans, M., O'Malley, L. and Maurice P. (1995) Direct Marketing: rise and rise or rise and fall?, Marketing Intelligence & Planning, Vol.13 No.6 Jobber, D (2001) Principles and Practice of Marketing, McGraw-Hill Publishing, third Edition O'Malley, L, Patterson, M and Evans M (2001) Exploring Direct Marketing, Thomson Learning, London McCorkell, G (2002) Direct and Database Marketing, Kogen Page Ltd, London Piercy, N (1992) Market-led Strategic Change, Butterworth-Heinemann, Oxford

Need a custom written paper?