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…showed last 75 words of 1619 total…services to offer, there is still the issue of converting a reluctant potential investor into a secure investor. The biggest issue these firms will face is selling their services to the athletes. By taking the time to educate these athletes on the advantages of investing institutionally as opposed to independently, they will further develop long-term relationships. The financial investment firms will gain another high potential investor and the athlete will maximize total long-term financial stability.