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…showed last 75 words of 836 total…decades ago and continues to be a growing industry. It is hard to grasp the concept of the powerful influence of a simple advertisement. People are fooled everyday through television, billboards, the radio, magazines, and the internet. Claims are just one of the many techniques of advertising. Gaining knowledge of these claims will enable a consumer to think twice before actually buying the product. Use intelligence and common sense and be aware of the claims!