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…showed last 75 words of 1132 total…flow and ultimately increase sales. These searchlights generate excitement for special events and bring in customers and profit as they get you noticed and remembered. In order for Book Treasures to be successful, the bookstore needs to be more than just a place to buy books; they need to implement a competitive advantage over the competition by satisfying the needs and wants of its market segment in this case young parents with children. Appendix A