Executive Summary The Dark Side, is an after hours coffeeshop located on East Evans Avenue and South High Street. Hours of operation being 4 pm to 2 am, the intention is to attract people ages 15 to 30 years, mostly being students especially from the University of Denver. By offering three distinctive atmospheres within the coffee shop our goal is to satisfy the diverse needs among this age group. We will do this by implementing a study room, a …showed first 75 words of 4717 total…

…showed last 75 words of 4717 total…Overall, we feel that The Dark Side will be a profitable organization that meets the needs of it's target market. We have an estimated net profit of $26, 472 before taxes after one year of business. Because there are no other coffee shops like ours, offering late night hours and various atmospheres in this area, we will dominate the market. By offering international newspapers, conversations groups, live music, and other various activities, we will attract many people.