Research Provider you can trust
TODAY and TOMORROW!
Service Features
  • 275 words per page
  • Font: 12 point Courier New
  • Double line spacing
  • Free unlimited paper revisions
  • Free bibliography
  • Any citation style
  • No delivery charges
  • SMS alert on paper done
  • No plagiarism
  • Direct paper download
  • Original and creative work
  • Researched any subject
  • 24/7 customer support

CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing

Title: CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1330 | Pages: 5 (approximately 235 words/page)
CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing
Just because Internet access is available in almost all parts of the world, it doesn't mean that your organisation's Web site will reach all potential international customers. Just like any market or community, each country needs to be targeted strategically. For an organisation to go global on the Internet really means going local in each geographic area because people respond to marketing messages through their own cultures. Marketers need to present messages that different cultures …showed first 75 words of 1330 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 1330 total…every language (Zeff & Aronson, 1999). The Internet is all about community, and marketers are now seeing that advertising on the Internet makes it easy, cost effective and efficient to reach their target market in whatever country they live in, language they speak or culture that they are born into. REFERENCES Schreiber, A.L., Multicultural Marketing, 2001, NTC Business Books, Chicago, USA Zeff, R. & Aronson, B., Advertising on the Internet, 1999, John Wiley and Sons, Inc, Canada

Need a custom written paper?