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…showed last 75 words of 376 total…to go out and party. The Captain Morgan ad I chose appeals to this audience because mostly everybody drinks. Drinking is part of every party you go to. So when people see the ad they are going to see this guy partying with these two beautiful ladies and it is implied that they were drinking Captain Morgan Spiced Rum, then the people who see it are going to want to drink that when they party.