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…showed last 75 words of 686 total…drink than other alcoholic beverages, which in reality it is probably not. Even though some examples are clearer than other almost all commercials use classical conditioning to some extent. It is a very effective tool for advertisers and has been used extensively. It is very helpful for them to tie their product to some other emotion or thought so that hopefully when someone thinks of something the thought of their product also comes to mind.