Coca Cola Vs Pepsi In the 1950's, 1960's, and early 1970s, Coca cola outsold Pepsi two to one. But by the mid 1970's, Coca Cola dropped its sales from 13 percent to 2 percent annually. On the other hand, Pepsi market share increase from 6% to 14% because of its ad campaign of the "Pepsi Generation", and the comparative taste test. And then it increased again to 17.9 percent after coca-cola conducted its own taste tests. Few advantages that coca …showed first 75 words of 523 total…

…showed last 75 words of 523 total…skepticism of governmental officials, who demanded complete explanations of the causes and were reluctant to lift bans, and they were not involving Coke chairman Douglas Ivester and other high-level executives soon enough. Even though they finally took care the problem, lost revenues could not be fully recovered. Pepsi was not trying to take advantage of Coke's problem, thus it saved its competitive thrusts for anti-trust challenges. ------------------------------------------------------------------------ **Bibliography** Marketing Mistakes and successes, Robert F. Hartley.