Competition in the U.S. Auto Industry
Title: Competition in the U.S. Auto Industry
Category: /Literature/English
Details: Words: 1463 | Pages: 5 (approximately 235 words/page)
Competition in the U.S. Auto Industry
Category: /Literature/English
Details: Words: 1463 | Pages: 5 (approximately 235 words/page)
INTRODUCTION
In early 2000, the automotive retailing industry seemed on the front edge of
fundamental change. For a number of years, there had been rumblings of dissatisfaction
among vehicle buyers with their purchasing experiences at local franchised dealerships.
Many customers felt price haggling and high pressure sales tactics distasteful or
intimidating. Automakers were looking at ways to overhaul their franchised dealer
networks to squeeze some of these distribution inefficiencies out of the industry value
chain. But
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