CROSS-CULTURAL MANAGEMENT IN SOUTH AFRICA : PROBLEMS, OBSTACLES, AND AGENDA FOR COMPANIES ABSTRACT Within the context of opening of South African economy, the purpose of this paper is to explore cross cultural management issues in South African multicultural organisations. Using an emic approach, sixteen business cases were studies to explore the following questions : (1) What are the major problems and obstacles to be faced by South African firms to create a non racial integrative corporate culture ? ; (2) What …showed first 75 words of 4640 total…

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