The underlying theory of this essay is that business success and culture are somewhat (related independently) of each other and yet demand attention to detail, in order to summarise how one affects the other. Business success is determined by cultural factors, but to what extent? In an attempt to argue this case, one will first need to become familiar with the key elements that comprise an organisation and more importantly the business it has to …showed first 75 words of 1090 total…

…showed last 75 words of 1090 total…as long as there is common ground. This integration of culture can be strengthened or characterised by sub-group co-operation, a strong corporate identity, a positive organisational climate and high employee morals. A discordant business culture is thus represented by a weakness in the specified organisational characteristics, namely a weak corporate identity, sub-group divisiveness, a negative climate and poor employee morals. All of which contribute to an overall negative impact on company service and organisational standards.