Introduction Direct Marketing describes a collection of tactics and communications channels via mail order, Internet sales, personal sales, etc., with no middleman involved. (www.ItsAllGood.com) It also an approach to marketing which aims to create and continue a direct relationship between an organisation and its customers on a one-to-one basis. Direct marketing offers the powerful benefit of providing an ongoing relationship between company and customers. As mention by Kotler:, F Now is the time …showed first 75 words of 1980 total…

…showed last 75 words of 1980 total…support via email or the Web, the creation of user groups, newsgroups and moderated discussion groups (O'Keefe & McEachern 1998). 1. Supporting the Online Consumer Decision Process: Electronic Commerce in a Small Australian Retailer, Rens Scheepers, School of Information Technology Swinburne University of Technology, Hawthorn, Victoria, Australia 2. rens@it.swin.edu.au 3. Direct and Database Marketing by The Institute if Direct marketing page 200-214 4. www.fuel4arts.com 5. "http://216.239.39.100/search?q=cache:5RfpKJ3oN7QC:www.analytex.com/