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Direct Marketing

Title: Direct Marketing
Category: /Literature/English
Details: Words: 1107 | Pages: 4 (approximately 235 words/page)
Direct Marketing
In the late 1800s, Richard W. Sears, a railroad clerk in North Redmond, Minnesota, acquired an abandoned case of pocket watches. Using his list of other railroad clerks throughout the Midwest, he marketed his watches with great success. Sears recognized immediately that an entrepreneur with a list of accurate names and addresses, and a stock of quality merchandise, no longer needed a store. He only needed a good message delivery vehicle and first-rate customer service. …showed first 75 words of 1107 total…
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