Discuss and evaluate the importance of perception and memory and learning at each stage of the consumption process for marketing managers' understanding of consumer behaviour.
Title: Discuss and evaluate the importance of perception and memory and learning at each stage of the consumption process for marketing managers' understanding of consumer behaviour.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2467 | Pages: 9 (approximately 235 words/page)
Discuss and evaluate the importance of perception and memory and learning at each stage of the consumption process for marketing managers' understanding of consumer behaviour.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2467 | Pages: 9 (approximately 235 words/page)
In this essay I am going to look at two separate but related individual determinants that influence a consumer's buying habits. As I will show, it is imperative that the marketing manager understands these and other determinants so that he or she can target their product and create a positive image that will increase the success of their product.
In advertising, marketers must highlight the best points of their products and attempt to show why …showed first 75 words of 2467 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
…showed last 75 words of 2467 total…MacInnis, D (2000), Consumer Behaviour, Houghton Mifflin, New York
Loudon, David L and Della Bitta, Albert J (1993), Consumer Behaviour: Concepts and Applications, Mcgraw-Hill, New York
Mowen, John C and Minor, Michael (1998), Consumer Behaviour, Prentice Hall, New Jersey
Schiffman, Leon G and Lazar Kanuk, Leslie (1991), Consumer behaviour, Prentice Hall, New Jersey
Solomon, Michael R, Bamossy Gary and Soren, Askegaard (1999), Consumer Behaviour: A European Perspective, Prentice Hall, London
Wells, William and Prensky, David (1996), Consumer Behaviour, Wiley, New York