Marketing/Management 422 Strategic Case Study Circuit City And Its Use Of the Internet As a Business Strategy Prepared by Jose C. Gonzalez Submitted 04/19/2001 CIRCUIT CITY INTERNET BUSINESS STRATEGY Introduction In the fifty years since Circuit City opened its first store, the company has become one of the best-known sources of consumer electronics in the world. Today Circuit City boasts over 600 stores and more than 50,000 associates. The company consistently strives to offer low, competitive prices, high …showed first 75 words of 2398 total…

…showed last 75 words of 2398 total…choices and make a final decision. On the technical side their hardware has the capacity and scalability to meet increasing demand. By just adding processors and memory to their current servers, they are able to handle increasing volume of transactions. Their system projects reliability, built-in redundancy, and a responsiveness that increases its level of availability. Through personal experience a person can see that the site's performance is just as good as its reliability. ------------------------------------------------------------------------ **Bibliography**