The target consumers of the advertisement are people from middle-class and businessmen. They are highly educated, have some worldwide view, have excess money and are interested in investment. They would like to have financial advisers. The service being promoted is about finical investment and marketing. The selling points implied in the advertisement is that, HSBC has many branches in the world. The local staffs are acknowledged. They truly understand and know the different culture in …showed first 75 words of 398 total…

…showed last 75 words of 398 total…