Internet Advertising There are two primary ways to advertise on the Internet: 1.Register your Web site with major search engines so Internet visitors can find you. 2.Place an "ad banner" for your site on another Web site that has a lot of traffic (viewers). Ad banners allow viewers to link to your site when they click on the banner. Internet Advertising Advantages Relatively cost-effective. The costs can also be independent of the size of the …showed first 75 words of 359 total…

…showed last 75 words of 359 total…Disadvantages Internet advertising should not be approached in a vacuum. Instead, it should be one component of a comprehensive Internet Marketing strategy. Although the popularity of the Internet is rising remarkably, it is difficult to gage the impact of advertising on the Internet. The range of costs to advertise on the Internet can vary greatly. It is best to compare a number of highly-frequented sites to determine the best way to spend your advertising dollars.