"Jurors will vote with their hearts, and then find the legal hook to hang their emotions on," a law professor advised me almost 20 years ago. In other words, rather than basing their decisions on the law, jurors vote according to their feelings - and then decide the law they will use to justify that decision. Perhaps the reason so many people were outraged by the O.J. Simpson case was because it was such a …showed first 75 words of 2182 total…

…showed last 75 words of 2182 total…the defense can feel good about rewarding the entrepreneurial spirit. Conclusion Jurors make decisions based on their feelings. They use the facts to justify the way they feel. A savvy trial attorney knows how to sell feelings through compelling stories. A skilled advocate knows how to keep the jurors focused on the big picture, even while putting on the complicated, technical and often confusing evidence. A persuasive presenter knows how to sell benefits, not features