Marketing
Title: Marketing
Category: /Literature/English
Details: Words: 972 | Pages: 4 (approximately 235 words/page)
Marketing
Category: /Literature/English
Details: Words: 972 | Pages: 4 (approximately 235 words/page)
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Bibliography:
Hiam, Alexander, et al., Marketing for Dummies (IDG Books. 1997)
Kotler, Philip, Kotler on Marketing (Free Press 1999).
Lamb, Charles W., et al., Essentials of Marketing (South-Western 1998).
Lehmann, Ronald R., and Russell S. Winer, Analysis for Marketing Planning, 4th ed. (Irwin 1996).
McNamee, Patrick B., Strategic Market Planning: A Blueprint for Success (Wiley 1998).
Strauss, Judy, and Raymond Frost, Marketing on the Internet (Prentice Hall 1999).
Tellis, Gerard J., Advertising and Sales Promotion Strategy (Addison-Wesley 1997).
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**Bibliography**